Aaron McCready, Principal

Aaron grew up drawing constantly, and his love of cartooning was matched only by building things and being outside. His career has spanned outdoor product design, automotive design, and some forays into aerospace, professional bike racing, designing for sharks and being an eagle.

Not entirely convinced by either Industrial Design or Engineering degrees, Aaron vowed to combine the best of both careers into his passion, and work on products that produce fun and value.

Love of grand natural landscapes and challenging environments led him from automotive exterior design to outdoor product design. Today he resides in Truckee, the perfect place for a balanced lifestyle of design and outdoor activities.